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Haute Ecole de Gestion & Tourisme

A market analysis of the attractiveness and the promotion of Thailand for families

Sigg, Ramona Raffaela ; Broccard, Manu (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

This paper treats the research question of “How attractive is Thailand for families as a beach holiday destination and how can Gretz Communications AG better promote Thailand to Swiss families”. The objectives of this study were to identify the Swiss families’ holiday preferences, Thailand’s touristic offer for Swiss families regarding Phuket, Ko Samui, Krabi and Khao Lak and to find...

Haute Ecole de Gestion & Tourisme

Potential analysis of the autumn as theme product in the Swiss Alps for the Dutch market specific to Switzerland Tourism’s segments

Huber, Lynn ; Broccard, Manu (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

The study of tourism demand of a specific market for a destination, during a certain period needs to consider numerous different aspects (i.e. the economy, travel trends, desti􀅶atio􀅶’s assets, et􀄐.􀍿. Few research has been conducted by the tourism marketing organization Switzerland Tourism (ST) concerning tourism during the fall season in the Swiss Alps. The Dutch market appears...

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