In: The International communication gazette, 2015, vol. 77, no. 1, p. 102-124
This conceptual article proposes a new integrative model of the country image by drawing on advances from the fields of business studies, social psychology, political science, and communication science. To interrelate different approaches, a communication management perspective is applied, providing a basic terminological framework systemizing the central constructs of country image, country...
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In: Journal of communication management, 2015, vol. 19, no. 3, p. 288-302
Purpose – Over the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these profile pages has not kept pace. The paper aims to discuss these issues. Design/methodology/approach – The study applies a combined perspective of uses-andgratifications (U&G) and social cognitive theory...
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In: Business & society, 2016, vol. 55, no. 2, p. 151-187
This study tests a model that links stakeholder pressure to the implementation of corporate social responsibility (CSR) activities and market performance. Stakeholder groups and competitors might exert pressure on companies to implement CSR, which could lead to positive effects on market performance. Using structural equation modeling (SEM), the authors find that stakeholders and competitors...
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In: Marketing ZFP, 2005, vol. 27, no. 1, p. 25-40
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In: Public relations review, 2012, vol. 38, no. 5, p. 807-809
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In: Studies in communication sciences, 2013, vol. 13, no. 1, p. 3-14
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In: Journal of communication management, 2015, vol. 19, no. 1, p. 62-80
Purpose – The purpose of this paper is to develop and test a new model for the measurement of the constitution and effects of the country image as a central target construct in international public relations. Design/methodology/approach – The authors combine concepts from reputation management (Eisenegger and Imhof, 2008; Ingenhoff and Sommer, 2007), national identity theory (Smith, 1987),...
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In: Business ethics: a European review, 2012, vol. 21, no. 2, p. 154-167
Media companies are increasingly becoming aware of the importance of their reputation. In order to legitimate themselves, they are starting to present themselves as ‘good corporate citizens’ by engaging in media governance and corporate social responsibility (CSR) activities. The communication of those activities is crucial for the building of reputation. However, to date, no comprehensive...
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In: Public relations review, 2009, vol. 35, no. 1, p. 66-73
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In: Medien und Kommunikationswissenschaft, 2012, vol. 60, no. 1, p. 80-101
Evaluationen und Rechenschaftspflicht für Forschende nehmen im Hochschulumfeld zu; gerade in Feldern der Geistes- und Sozialwissenschaften stoßen die klassischen Instrumente – oft auf der Basis bibliometrischer Analysen – auf Grenzen, da sie wichtige Eigenschaften der Felder, wie z. B. die Ausrichtung auf das lokale und sprachregionale Umfeld, die hohe Lehrbelastung oder das Gewicht der...
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