In: Journal of clinical medicine, 2020, vol. 9, no. 2, p. 15 p
Novel strategies are needed to address vaccine hesitancy (VH), which correlates with complementary and alternative medicine (CAM). In Switzerland, CAM providers play important roles in vaccine counseling of vaccine hesitant (VH) parents, and traditional vaccination messaging tends to overlook CAM provider perspectives. In the setting of a Swiss national research program on VH, our key strategy ...
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In: International journal of wine business research, 2010, vol. 22, no. 4, p. 386-405
Purpose – The purpose of this paper is to propose a method by which to audit winemakers’ communication of regional wine brands and to illustrate the method’s conceptual basis through its empirical application to the Swiss wine Merlot Ticino. Design/Methodology/Approach – The audit is comprised of two parts: one captures producers’ intentions regarding the communication of the regional...
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Theoretical and empirical research suggests a connection between the presence of role models and the emergence of entrepreneurs. Existing entrepreneurs may act as role models for self-employment candidates by providing successful examples. By explicitly considering the self- employment rates of the natives, which may influence locally the decisions of immigrants towards entrepreneurship, we...
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In: The journal of product and brand management, 2010, vol. 19, no. 5, p. 356-366
This contribution aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity for the survival and success of a newly established firm as it facilitates finding and maintain customers. We analyze fifteen of the largest and most successful start-up companies of Switzerland, adopting a case study methodology, mainly...
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This paper proposes a comprehensive tool for analyzing online recruitment messages, drawing upon dimensions of employers’ online communication effectiveness developed in the literature. A codebook is developed to analyze the content of corporate career websites, including the dimensions identified by Cober, Brown and Levy (2004), in order to evaluate employment websites. This is integrated...
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Immigrant self-employment rates vary considerably across regions in Switzerland. Business ownership seems to provide an alternative to wage labour, where immigrants have to face structural barriers such as the limited knowledge of the local language, or difficulties in fruitfully making use of their own human capital. Despite the historically high unemployment rates with respect to natives,...
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This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...
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