In: Corporate communications : an international journal, 2008, vol. 13, no. 2, p. 182-196
Purpose – The purpose of this paper is to provide a picture of the practice of corporate social responsibility (CSR) communication among the top 300 companies in Switzerland and to investigate how favorable the cultural context is for this kind of communication. Design/methodology/approach – The investigation of the top 300 companies in Switzerland was conducted using a written survey that...
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This research documents the empirical results of intentional change in an organizational identity where resistance emerges. We develop and test a theoretical model describing why members of an organization in such situations of change perceive a threat of organizational identity traits. Research results illustrate that the essentiality of organizational identity traits and their influence on...
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This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this...
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