In: Journal of travel & tourism marketing, 2021, vol. 38, no. 3, p. 326-340
A lack of cross-cultural research has been identified regarding cultural tourism promotion on social media. Using the dimensions of Collectivism-Individualism, Power Distance, and High-Context vs. Low-Context communication, we content analyze cultural value differences in Instagram posts promoting cultural tourism – published by the national tourism organizations of Chile, Portugal, USA, and...
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Lugano : Università della Svizzera italiana, 2020
ISBN: 978-88-6101-020-8
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Lugano : Università della Svizzera italiana, 2018
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In: Journal of hospitality, leisure, Ssort & tourism education, 2013, vol. 12, no. 1, p. 7-14
This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on...
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In: e-review of tourism research, 2012, vol. 10, no. 2, p. 31-34
In recent years Destination Management Organizations (DMOs) have started to offer eLearning courses, which train travel agents and tour operators to promote better tourism destinations. eLearning courses increase marketing activities of a DMO also they meet the needs of travel agents, who are in search of new unique selling points in the threatening context of eTourism disintermediation....
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In: International journal of education and development using ICT, 2013, vol. 9, no. 1, p. 100-111
The aim of this article is twofold. First, the final results of two research projects, which investigated the impact of Information and Communication Technology (ICT) on primary schools teachers in disadvantaged areas in Brazil (BET k-12) and South Africa (MELISSA), are presented and discussed. Second, the Self-Efficacy construct is proposed as a tool to measure how teachers’ perception of...
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In: Journal of e-learning and knowledge society, 2006, vol. 2, no. 1, p. 123-130
The University of Lugano (USI) and the University of Applied Sciences of Italian Switzerland (SUPSI) adopted in May 2004 a Moodle LMS as a support for their educational activities. This article describes how the eLearning platform was chosen, installed, integrated into the different existing universities’ systems, customized and enhanced according to both institutions’ needs. It shows also...
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In: Journal of hospitality, leisure, sport and tourism education, 2009, vol. 8, no. 2, p. 148 – 156
The impact of information and communication technologies (ICT) on tourism and hospitality industries has been widely recognized and investigated as a one of the major changes within the domains in the last decade: new ways of communicating with prospective tourists and new ways of purchasing products arisen are now part of the industries’ everyday life. Poor attention has been paid so far to...
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