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Université de Fribourg

Resource Configurations, Generic Strategies, and Firm Performance : Exploring the Parallels Between Resource-Based and Competitive Strategy Theories in a New Industry

Furrer, Olivier ; Sudharshan, D. ; Thomas, Howard ; Alexandre, Maria Tereza

In: Journal of Strategy and Management, 2008, p. 15-40

Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter’s competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/approach – In the marketing technology industry the authors classify resource configurations...