Université de Fribourg

Robust Imitation Strategies

Sudharshan, Devanathan ; Furrer, Olivier ; Arakoni, Ramesh A.

(Working Papers SES ; 446)

Performance is the lifeblood of a firm's management. Performance itself depends on the adaptation of strategy, based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this research...