In: Managerial and Decision Economics, 2015, vol. 36, p. 139-157
Performance is the lifeblood of a firm’s management. Performance itself depends on the adaptation of strategy based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this...
|
In: European Journal of Innovation Management, 2003, vol. 6, no. 1, p. 48-63
Many new products are based on new technologies, which may in turn be based on new scientific discoveries. The extant literature on new product development has focused on how a firm may successfully commercialize new products. There is a corporate cost associated with new product failure, which extends beyond the final product-manufacturing corporation to all the parties involved in the...
|
In: Journal of Service Research, 2001, vol. 4, no. 2, p. 118-129
Some recent studies have shown that culture influences how consumers perceive service quality. Others have shown the relationship between perceived service quality and behavioral intentions. In this article, the authors study how culture influences behavioral intentions toward services on the basis of services marketing and cross-cultural psychology literature. They tested and found that...
|
In: Journal of Strategy and Management, 2008, vol. 1, no. 1, p. 15-40
Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter’s competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/approach – In the marketing technology industry the authors classify resource configurations...
|
In: Journal of Strategic Marketing, 2007, vol. 15, no. 2-3, p. 161-183
We suggest that the relationships between strategy and financial performance and between strategy and marketing performance depend on the resource bundle and strategy of a firm. The better the correspondence between strategy and resource bundle, the better the performance. We empirically test and find support for this explanation. By building empirically calibrated models of the marketing and...
|
In: European Journal of Innovation, 2008, vol. 11, no. 4, p. 441-471
Purpose : The purpose of this paper is to provide greater insights to managers seeking to time properly the launches of innovative new products (NPs) across multiple generations. This paper aims to address the rhythm matching problem by developing a typology and a conceptual framework of the interaction between a firm’s technological readiness to launch NPs and a market’s receptivity in...
|
