In: Journal of travel & tourism marketing, 2021, vol. 38, no. 3, p. 326-340
A lack of cross-cultural research has been identified regarding cultural tourism promotion on social media. Using the dimensions of Collectivism-Individualism, Power Distance, and High-Context vs. Low-Context communication, we content analyze cultural value differences in Instagram posts promoting cultural tourism – published by the national tourism organizations of Chile, Portugal, USA, and...
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In: Studies in Communication Sciences, 2018, vol. 18, no. 2, p. 247-266
The aim of this study is to explore the existing differences in (regional) country identity between the two biggest language regions of Switzerland, and the effects that differently-framed public diplomacy messages have on these country identities. To analyze the heterogeneous dimensions of regional country identity in the two language regions and the effects of public diplomacy messages, an...
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In: Intensive Care Medicine, 2015, vol. 41, no. 8, p. 1487-1488
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In: Health Education Research, 2016, vol. 31, no. 2, p. 109-120
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In: Agricultural and Resource Economics Review, 2019, vol. 48, no. 1, p. 117-141
This study investigates the effects of a local information campaign on farmers’ interest in a rural development programme (RDP) in the former Yugoslav Republic of Macedonia. The results suggest that while our intervention succeeded in informing farmers, it had a negative, albeit only marginally significant, effect on the reported possibility of using future RDP support. This puzzling result...
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Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 68.
The market for meat substitutes has been booming in recent years. According to a study published by Fortune Business Insights, it was worth USD 4.4 billion in 2018 and is projected to almost double by 2026, with a CAGR1 of 8.4%. The rising popularity of the vegan diet as well as the growing interest in food safety and the environment have placed these alternatives in a prominent position...
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Thèse de doctorat : Università della Svizzera italiana, 2020 ; 2020COM006.
Tourism and culture are strongly intertwined. People can experience culture before, during and after their journey, both in the offline and in the online world. Arguably, the internet is among the main sources of inspiration and information retrieval for tourists, who navigate social media and websites to know more about the destination, its products and services. Following the developments in...
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In: International journal of environmental research and public health, 2018, vol. 15, no. 1, p. 70
Previous studies indicated that television (TV) advertising is associated with higher rates of obesity. The rate of obesity and overweight continues to rise in mainland China, bringing into question whether TV advertising to young audiences might be partly to blame. This study investigated messaging delivered through TV advertisements regarding healthy and unhealthy foodstuffs. A total of 42...
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In: Journal of General Internal Medicine, 2014, vol. 29, no. 12, p. 1624-1630
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In: Public Choice, 2014, vol. 161, no. 1-2, p. 31-49
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