Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.
|
In: Journal of Financial Services Marketing, 2018, vol. 23, p. 234-243
This study focuses on the development of a customer experience ecosystem during a journey which is embedded in meso- and macro-layers. Using the critical incident technique, the author collected in-depth interview data from bank customers in Switzerland and Iran to empirically study this ecosystem, including customer– company interaction in the micro-layer and social context of the...
|
In: Economics and Business Review, 2019, vol. 5, no. 3, p. 16-34
The concept of competitiveness has been addressed by economic theorists and policy makers for several hundreds of years, with both groups trying to understand the drivers of economic prosperity and social welfare. This contribution does not aim to address all theoretical thoughts that may contribute to understanding the roots of the competitiveness of locations. The goal is to address the...
|
In: Journal of Orofacial Orthopedics / Fortschritte der Kieferorthopädie, 2015, vol. 76, no. 1, p. 100-104
|
In: Zeitschrift für die gesamte Versicherungswissenschaft, 2015, vol. 104, no. 5, p. 573-593
|
In: Obesity Surgery, 2015, vol. 25, no. 12, p. 2419-2420
|
In: Journal of Analytical Toxicology, 2017, vol. 41, no. 1, p. 77-79
|
In: The Journal of Clinical Endocrinology & Metabolism, 2017, vol. 102, no. 3, p. 1087-1087
|
In: The Journal of Clinical Endocrinology & Metabolism, 2017, vol. 102, no. 6, p. 2112-2112
|
In: uwf UmweltWirtschaftsForum, 2015, vol. 23, no. 4, p. 265-277
|