Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.
Le but de ce travail consiste faire une proposition de solution afin d’optimiser le système de balisage de Decathlon. Pour ce faire, l’objectif principal sera de trouver une réponse à la question de recherche suivante : « Quel système de balisage pour l’affichage du prix des produits et des rayons offrira la meilleure expérience d’achat au client tout en étant pratique et...
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In: Communication & organisation, 2015, no. 48, p. 125-137
L’objectif de cet article est de proposer un cadre théorique de la communication transparente et participative des organisations présentes sur les médias sociaux numériques. Un regard croisé entre la communication « contenu-relation » (école de Palo Alto) et les critères de l’agir communicationnel (Habermas) permet de prendre en compte les caractéristiques spécifiques de ces...
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In: Studies in Communication Sciences, 2019, vol. 19, no. 1, p. 7-23
In this paper, we present the evolution of Swiss Media and Communication Studies over the last decade by summarizing the main results from a project funded by the Swiss University Conference (2008–2017). We give an overall picture of the growth in the field (in terms of student numbers, resources and activities), look at diversity in terms of topics (two clusters are identified and ...
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In: Studies in Communication Sciences, 2018, vol. 18, no. 2, p. 247-266
The aim of this study is to explore the existing differences in (regional) country identity between the two biggest language regions of Switzerland, and the effects that differently-framed public diplomacy messages have on these country identities. To analyze the heterogeneous dimensions of regional country identity in the two language regions and the effects of public diplomacy messages, an...
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In: Frauenfragen, 2016, p. 8-34
Im Auftrag der EKF, des BAKOM und der SRG SSR untersuchte die vorliegende Studie die Darstellung von Kandidatinnen und Kandidaten in den Medien in den vier Wochen vor den eidgenössischen Wahlen 2015. Im Fokus der Studie stand die gendergerechte Darstellung der Kandidierenden, nicht die Wahlberichterstattung insgesamt. Analysiert wurden Print- und Onlinemedien aus allen drei Sprachregionen....
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In: Evolutionary Biology, 2015, vol. 42, no. 1, p. 63-74
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In: Bundesgesundheitsblatt - Gesundheitsforschung - Gesundheitsschutz, 2015, vol. 58, no. 1, p. 80-86
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In: Journal of Medical Humanities, 2015, vol. 36, no. 3, p. 251-255
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In: The International Journal of Press/Politics, 2020, vol. 25, no. 4, p. 692-711
Gender bias in the media coverage of political elections has long been theorized as a major obstacle to women’s success in elections and their institutional representation. However, this view of persistent media bias against women politicians is increasingly subject to pressure by inconsistent evidence of size and patterns of gender bias. This paper argues that some of these inconsistencies...
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In: Journal of clinical medicine, 2020, vol. 9, no. 2, p. 15 p
Novel strategies are needed to address vaccine hesitancy (VH), which correlates with complementary and alternative medicine (CAM). In Switzerland, CAM providers play important roles in vaccine counseling of vaccine hesitant (VH) parents, and traditional vaccination messaging tends to overlook CAM provider perspectives. In the setting of a Swiss national research program on VH, our key strategy ...
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