Università della Svizzera italiana

Collective and individual identities in the external communication of regional cluster firms : the case of Franciacorta wineries

Zamparini, Alessandra ; Lurati, Fransceso (Dir.) ; Grandinetti, Roberto (Codir.)

Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM009.

Researchers have expressed growing interest in how organizations communicate their identities to claim institutional positioning (Foreman, Whetten, McPhee & Zaug, 2000) in their fields and to seek a strategic balance between legitimacy and distinctiveness (Deephouse, 1999). They have also paid increasing attention to less explored forms of organizational fields, such as...