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Understanding the effects of communication and engagement in a social marketing intervention on children’s eating behavior : design, measurement and evaluation

Rangelov, Natalie ; Suggs, Suzanne (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2017 ; 2017COM014.

The prevalence of overweight and obesity represents a serious health problem, and is a risk factor for several non- communicable diseases. Poor nutrition and lack of regular physical activity are among the primary determinants of overweight and obesity. Data show that overweight and obesity rates are high in, and that the Swiss population does not adhere to the nutritional guidelines provided...