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What are the international ICT trends in the MICE industry and how could they be applied to the Swiss market taking the COVID-19 situation into consideration?

Nedachina, Veronika ; Scaglione, Miriam (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.

The research focuses on two main aspects, which are international ICT trends in the MICE industry before the COVID-19, as well as the changes in the MICE industry caused by the COVID-19 situation particularly in Switzerland. Therefore, aims to answer the research question which is “What are the international ICT trends in the MICE industry and how could they be applied to the Swiss market...

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The potential of a wedding planning business start up in Eastern Switzerland

Favre, Anya ; Scaglione, Miriam (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2016.

Since the rise of the notion of weddings in the middle ages up to today, trends have changed and evolved in this domain, not only trends concerning the meaning of marriage but also trends per county or even per region. The United States of America is the pioneer of wedding planning as a career and people do not shy away from hiring a wedding planner to organize their big day (Weddings for a...

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