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Educating and training north american travel agents and tour operators with webinars : the case of Switzerland Tourism North America

Kurt, Victoria ; Salamin, Anne-Dominique (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2014.

Switzerland Tourism provides reliable, informative, high quality and long-term contacts to key accounts such as Travel Agents and Tour Operators in North America with the aim of boosting Switzerland’s presence in the market. The Trade Department is using various online tools such as e-learning platforms, a social media group and Webinars to educate and train the travel professionals. Since...