Affiner les résultats

Corporate Social Responsibility Communication : A Multi-method Approach on Stakeholder Expectations and Managers’ Intentions

Ingenhoff, Diana ; Sommer, Katharina

In: Journal of Corporate Citizenship, 2011, no. 42, p. 73-91

Organisations need to legitimise their behaviour in order to be accepted and supported by society. This study analyses the different perspectives on corporate social responsibility (CSR) in a multi-method approach. First, a content analysis of the companies’ annual and CSR reports and qualitative interviews with the communications executives analyses the social engagement that is...