In: Journal of Business Ethics, 2010, vol. 95, no. 3, p. 339-355
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In: Journal of business ethics, 2010, vol. 95, no. 3, p. 339-355
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In: Studies in communication sciences, 2010, vol. 10, no. 2, p. 27-50
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In: Journal of Corporate Citizenship, 2011, no. 42, p. 73-91
Organisations need to legitimise their behaviour in order to be accepted and supported by society. This study analyses the different perspectives on corporate social responsibility (CSR) in a multi-method approach. First, a content analysis of the companies’ annual and CSR reports and qualitative interviews with the communications executives analyses the social engagement that is...
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