In: Journal of communication management, 2015, vol. 19, no. 3, p. 288-302
Purpose – Over the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these profile pages has not kept pace. The paper aims to discuss these issues. Design/methodology/approach – The study applies a combined perspective of uses-andgratifications (U&G) and social cognitive theory...
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