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Università della Svizzera italiana

Exploring common ground in multilingual brochures for mountain areas in Lombardy, Italy

Poncini, Gina

With growing numbers of tourists representing a range of cultural backgrounds and with English taking on the role of a global language, English-language texts in multilingual and bilingual promotional materials - in this case those available in the Italian Alps - are often read by a multicultural audience. Even if one or two "English speaking cultures" are considered prime targets, the readership...

Università della Svizzera italiana

La pensée et la parole : conversation, logique et rhétorique du management stratégique

Colombo, Gianluca ; La Rocca, Santa

La relation entre pensée et action stratégique a fait l’objet de plusieurs contributions dans le domaine de la stratégie et de l’organisation (Mintzberg 1990,1991 et 1996, Quinn 1980, Martinet 1993). D’autres articles (Morin 1989 e 1991, Le Moigne 1987 e 1995, Avenier 1992 e 1997, Martinet 1990, Colombo 1991) formulent le projet épistémologique de questionner la formation de la...

Università della Svizzera italiana

Thinking of a sub-field of strategic thinking from a pluralistic approach to knowledge-invention

La Rocca, Santa ; Colombo, Gianluca

This article elaborates on the need for a sub-field of ‘Strategic Thinking’ as the science exploring the hidden side of strategy emergence. The site of our exploration is the discourse. We will investigate the intersystemic link between self-reflection and communication embedded in discourses among strategists for paradigm deconstruction and reconstruction. The rationale for a sub-field of...

Università della Svizzera italiana

Il marketing museale e l’organizzazione a rete

Zorzi, Yvonne

Nel corso degli ultimi anni nello studio delle organizzazioni si è posto l’accento sull’influenza che le relazioni con altri attori hanno sullo svolgimento dell’attività caratteristica dell’organizzazione stessa. Considerando il museo come un’organizzazione che genera e intesse relazioni con altre istituzioni dello stesso tipo, o con soggetti operanti in settori diversi, è possibile...

Università della Svizzera italiana

Competitive tendering and optional size in the regional bus transportation industry

Cambini, Carlo ; Filippini, Massimo

When defining how to implement tendering procedures for the regional bus transportation industry, one of the main problems local authorities have to face is setting the area size to be assigned as franchised monopoly. This paper’s aim is to analyze the topic by combining some empirical results and evidence from recent experience [developments] in the Italian regional bus industry. The empirical...