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Beyond accessibility? Toward an on-line and memory-based model of framing effects

Matthes, Jörg

In: Communications, 2007, vol. 32, no. 1, p. 51-78

Shorting ethos? : Aristotelian ethos in the context of corporate reputation, persuasion and shared values

Shanahan, Michael Ford ; Seele, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2017 ; 2017COM006.

Corporate ethics is a complex field of study that focuses on the sources and role of moral expectations among modern corporate stakeholders. While there has been significant theoretical development and adoption by practitioners on the topic over the past thirty years in the field, ethical scandals persist, almost at unprecedented levels. The pressure to meet short term shareholder financial...

Kyosei : An example of cultural keyword argumentatively exploited in corporate reporting discourse

Filimon, Agatha Ioana

In: Studies in communication sciences, 2009, vol. 9, no. 2, p. 131-151

By means of a relevant example, this paper shows the appropriateness of the theoretical construct of argumentative keyword proposed by Rigotti & Rocci (2005) in relation to an emergent discourse genre: top management’s letters to stakeholders appearing in the introduction to corporate social responsibility/sustainability reports. Analyzing a text fragment extracted from a recent ...