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Motivating customers to develop and maintain a relationship with pharmacists : an application of a Stages of Change Model

Maniscalco, Chiara ; Brinberg, David (Dir.) ; Schulz, Peter (Codir.)

Thèse de doctorat : Università della Svizzera italiana, 2007 ; 2007COM005.

A consistent branch of research in health communication has been focused on the study of the pharmacist - patient relationship. In past decades, the pharmacist and his role in the health care setting has shifted from a product oriented approach, where the primary focus was the production and compound of medicines, to a more patient oriented approach, with main focus becoming the understanding and...