Università della Svizzera italiana

Shorting ethos? : Aristotelian ethos in the context of corporate reputation, persuasion and shared values

Shanahan, Michael Ford ; Seele, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2017 ; 2017COM006.

Corporate ethics is a complex field of study that focuses on the sources and role of moral expectations among modern corporate stakeholders. While there has been significant theoretical development and adoption by practitioners on the topic over the past thirty years in the field, ethical scandals persist, almost at unprecedented levels. The pressure to meet short term shareholder financial...

Università della Svizzera italiana

Credibility in CSR communication : concepts, methods, analyses

Lock, Irina ; Seele, Peter (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2015 ; 2015COM006.

In globalized markets, norms for legitimate behavior are scattered and businesses must satisfy often conflicting demands of various stakeholders simultaneously. This is why communicating their Corporate Social Responsibilities (CSR) in a legitimate way is challenging. The present is also a high time for a debate of CSR issues and an era of public scrutiny and mistrust, catalyzed by real-time...