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Université de Fribourg

Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach

Arifine, Ghizlane ; Felix, Reto ; Furrer, Olivier

(Working Papers SES ; 501)

Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...

Université de Fribourg

A framework for innovative service design

Furrer, Olivier ; Sudharshan, Devanathan ; Tsiotsou, Rodoula H. ; Liu, Ben S.

(Working Papers SES ; 476)

Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the...

Université de Fribourg

Measuring cultural intelligence: a new test of the CQ scale

Bücker, Joost‏ J.L.E. ; Furrer, Olivier ; Lin, Yanyan

(Working Papers SES ; 461)

Despite an increasing number of publications on cultural intelligence (CQ), the operationalization and conceptualization of this construct demand further attention. In this replication study among 308 experienced overseas Chinese respondents, a two-dimensional structure seems to better represent the data than the original four-dimensional CQ scale. The results of the analysis identify two new...

Université de Fribourg

A Test of the Quasi-Circumplex Structure of Human Values

Perrinjaquet, Amandine ; Furrer, Olivier ; Usunier, Jean-Claude ; Cestre, Ghislaine ; Valette-Florence, Pierre

In: Journal of Research in Personality, 2007, p. 820-840

Schwartz’s value system (SVS) has been widely used in diVerent disciplines (e.g., psychology, management, and marketing). Although the value structure seems to be validated when data are analyzed through multidimensional scaling, we show that the quasi-circumplex structure of human values is not supported when conWrmatory analysis approaches (e.g., CIRCUM and constrained conWrmatory factor...

Université de Fribourg

Resource Configurations, Generic Strategies, and Firm Performance : Exploring the Parallels Between Resource-Based and Competitive Strategy Theories in a New Industry

Furrer, Olivier ; Sudharshan, D. ; Thomas, Howard ; Alexandre, Maria Tereza

In: Journal of Strategy and Management, 2008, p. 15-40

Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter’s competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/approach – In the marketing technology industry the authors classify resource configurations...

Université de Fribourg

The Dynamics and Evolution of the Service Marketing Literature: 1993-2003

Furrer, Olivier ; Sollberger, Pierre

In: Service Business, 2007, p. 93-117

This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual...

Université de Fribourg

Gérer les responsabilités sociales des entreprises envers leurs parties prenantes

Perrinjaquet, Amandine ; Vos, Pepijn ; Furrer, Olivier ; Egri, Carolyn

In: Revue économique et sociale, 2008, p. 33-50

Différents groupes de parties prenantes attendent des entreprises qu’elles jouent un rôle plus important dans la résolution des problèmes sociaux et environnementaux actuels. Gérer leurs responsabilités et leurs relations avec les groupes de parties prenantes est de plus en plus important pour les entreprises. Cependant, les études existantes ne donnent que des réponses limitées quant...

Université de Fribourg

Segmenter le marché européen des services : une approche culturelle

Furrer, Olivier ; Sudharshan D.

In: Revue française du marketing, 2001, vol. 181, p. 81-96

Nous proposons dans cet article un modèle selon lequel les attentes des consommateurs en matière de qualité de service varient en fonction de facteurs culturels. Les relations entre les dimensions de la culture et celles de la qualité de service mises en évidence sont ensuite utilisées pour calculer un indice culturel de la qualité de service.

Université de Fribourg

Dynamic capabilities to match multiple product generations and market rhythm

Dacko, Scott G. ; Liu, Ben S ; Sudharshan, D. ; Furrer, Olivier ; Nijmegen School of Management, Radboud University Nijmegen, Nijmegen ; The Netherlands

In: European Journal of Innovation, 2008, vol. 11, no. 4, p. 441-471

Purpose : The purpose of this paper is to provide greater insights to managers seeking to time properly the launches of innovative new products (NPs) across multiple generations. This paper aims to address the rhythm matching problem by developing a typology and a conceptual framework of the interaction between a firm’s technological readiness to launch NPs and a market’s receptivity in...

Université de Fribourg

Ethical preferences for influencing superiors : A 41-society study

Ralston, David A. ; Egri, Carolyn P. ; Carranza, Marı´a Teresa de la Garza ; Furrer, Olivier ; [et al.]

In: Journal of International Business Studies, 2009, vol. 40, no. 6, p. 1022-1045

With a 41-society sample of 9990 managers and professionals, we used hierarchical linear modeling to investigate the impact of both macro-level and micro-level predictors on subordinate influence ethics. While we found that both macro-level and micro-level predictors contributed to the model definition, we also found global agreement for a subordinate influence ethics hierarchy. Thus our findings...