Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDEE 455.
Under normal conditions, economies go through boom-and-bust cycles. Covid-19 highlighted the problem of uncertainty in the economy that authors such as Frank Knight have proposed, particularly the unpredictable nature of economic systems. It is in this aspect that the analysis of the phenomenon is of particular interest, with the aim of understanding the repercussions that the response, in the...
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Mémoire de bachelor : Haute école de gestion de Genève, 2021 ; TDEE 443.
Ricardo Bernardino est une marque suisse de vêtements pour homme qui n’est pas encore commercialisée. Le fondateur souhaite proposer aux consommateurs des articles émanant de diverses collaborations avec des artistes. Dans le cadre de sa première collection, il s’est inspiré des toiles d’un artiste peintre suisse pour créer des chemises en soie au design coloré et abstrait....
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.
The purpose of this document is to define the state of the art regarding information technology infrastructure automation. Nowadays, companies need a way to automate their infrastructure to reduce their expenses and avoid wasting time. System administrators could then work with more efficiency and focus on solving challenges in the company that actually require human intervention. An overview...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.
This thesis aims to test out the credibility of past research done on viral marketing principles combined with the use of emotions to use in short video campaigns to reach viral success. In parallel, it also tests out how well a panel of experts can predict the outcome of video marketing campaigns using an iterative prediction method. Two batches of three videos each were created and posted,...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
The research focuses on two main aspects, which are international ICT trends in the MICE industry before the COVID-19, as well as the changes in the MICE industry caused by the COVID-19 situation particularly in Switzerland. Therefore, aims to answer the research question which is “What are the international ICT trends in the MICE industry and how could they be applied to the Swiss market...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Social media is an essential marketing tool; platforms such as Instagram are important for companies as it gives a visual aspect for followers to identify themselves with. Through diverse researches, success factors have been identified and compared with results obtained by analyzing Six Senses Douro Valley’s strategy used on the platform. The aim is to determine the impact of Instagram...
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Mémoire de diplôme universitaire : Université de Fribourg, 2012.
The major objective of the thesis is to develop a set of strategic management recommendations that meets the specific needs of aid organizations. Two intermediate objectives will help reach the major objective: - The first intermediate objective is to acquire a better understanding of international aid organizations and of their specific needs in strategic management with the help of a...
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In: Business Research Quarterly (BRQ), 2014, vol. 17, p. 129-148
Over decades, research on multinational enterprises’ (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign market entry, it hardly explains how MNEs can build and sustain a competitive advantage. Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of...
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In: The International Journal of Human Resource Management, 2014, vol. 25, no. 14, p. 2068-2087
Cultural intelligence (CQ) is an important construct attracting growing attention in academic literature and describing cross-cultural competencies. To date, researchers have only partially tested the relationship between CQ and its dependent variables, such as performance. In this study, the relationship between CQ and communication effectiveness and job satisfaction is measured in a sample...
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In: Journal of Financial Services Marketing, 2018, vol. 23, p. 234-243
This study focuses on the development of a customer experience ecosystem during a journey which is embedded in meso- and macro-layers. Using the critical incident technique, the author collected in-depth interview data from bank customers in Switzerland and Iran to empirically study this ecosystem, including customer– company interaction in the micro-layer and social context of the...
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