Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Social media is an essential marketing tool; platforms such as Instagram are important for companies as it gives a visual aspect for followers to identify themselves with. Through diverse researches, success factors have been identified and compared with results obtained by analyzing Six Senses Douro Valley’s strategy used on the platform. The aim is to determine the impact of Instagram...
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In: International Journal of Communication, 2018, vol. 12, p. 3663-3685
Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...
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In: Health Promotion International, 2017, vol. 32, no. 1, p. 149-156
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In: International Journal of Legal Medicine, 2015, vol. 129, no. 2, p. 395-403
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In: International Journal of Health Economics and Management, 2015, vol. 15, no. 1, p. 73-97
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In: PROSPECTS, 2015, vol. 45, no. 1, p. 63-76
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In: Aquatic Sciences, 2015, vol. 77, no. 4, p. 535-545
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In: International Journal of Epidemiology, 2018, vol. 47, no. 3, p. 740-751
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In: Socio-Economic Review, 2016, vol. 14, no. 1, p. 1-26
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In: International Journal of Political Economy, 2016, vol. 45, no. 1, p. 72-84
This article explains why the euro has to be abandoned in order to integrate the euro- area member countries monetarily. It first recalls the negative consequences of the adoption of a single European currency by a number of countries whose economies are still too different on structural grounds to support the financial constraints elicited by the fiscal and monetary policy straightjacket. It...
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