In: Personality and individual differences, 2022, vol. 185, p. 10
The personality trait of neuroticism (N) has consistently shown to be a risk factor for Internet Addiction (IA). Review literature, however, looked at this in bivariate analyses only. To the best of our knowledge, we conducted the first review that systematically and conceptually summarized results based on the inclusion of additional factors, thus coming closer to the complex nature of the ...
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In: Public health, 2021, vol. 198, p. 211-217
Objectives: This study aimed to investigate how meeting international recommendations for screen time (<2 h/day), moderate-to-vigorous physical activity (MVPA; at least 60 min/day) and sleep (8e10 h/night), as well as media multitasking (MMI) as a form of screen time, impact academic achievement in early adolescence. Study design: A prospective design was used, where self-report measures...
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Thèse de doctorat : Università della Svizzera italiana, 2021 ; 2021COM010.
Social norms as concepts of legitimate and appropriate action are basic elements of social coordination and essentially “communication phenomena” (Rimal & Lapinski, 2015, Lapinski & Rimal, 2005). They are negotiated, shaped, understood, learned, and maintained through communication, with mediated public discourses as central forums for the communication and negotiation of norms. Despite...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2021.
The purpose of this document is to define the state of the art regarding information technology infrastructure automation. Nowadays, companies need a way to automate their infrastructure to reduce their expenses and avoid wasting time. System administrators could then work with more efficiency and focus on solving challenges in the company that actually require human intervention. An overview...
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Visual content communities such as Pinterest perform well for destination marketing, especially as users are reached along the entire customer journey. This study investigates Pinterest’s optimization possibilities in raising awareness of the destination Switzerland before and during a self-managed leisure trip.
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2020.
Social media is an essential marketing tool; platforms such as Instagram are important for companies as it gives a visual aspect for followers to identify themselves with. Through diverse researches, success factors have been identified and compared with results obtained by analyzing Six Senses Douro Valley’s strategy used on the platform. The aim is to determine the impact of Instagram...
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In: Strategic communication for non-profit organisations, 2016, p. 239-266
The communication between users of digital media and public or non-profit organization involved into an open data policy are represented through a democratic way with upwards and downward flows; implying an evolving participation of citizens and a progressive openness of a company’s database. Under this perspective, various tasks have been employed. The mission of this paper is to define and...
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In: Journal of Financial Services Marketing, 2018, vol. 23, p. 234-243
This study focuses on the development of a customer experience ecosystem during a journey which is embedded in meso- and macro-layers. Using the critical incident technique, the author collected in-depth interview data from bank customers in Switzerland and Iran to empirically study this ecosystem, including customer– company interaction in the micro-layer and social context of the...
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In: Journal of Services Marketing, 2020, vol. 34, no. 3, p. 299-316
Purpose – The growing service sector has experienced several revolutions that have transformed the way services are created and delivered. In parallel, services increasingly pique the interest of scholars, resulting in an expanding body of knowledge. Accordingly, it is time to reflect on extant service research, assess its boundaries, and think about its future. This paper aims to consider...
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In: International Journal of Communication, 2018, vol. 12, p. 3663-3685
Measurement has been and still is a challenging issue in the practice and study of public diplomacy. In this article, we propose a model to assess the impacts of public diplomacy projects by creating a link between social media communication campaigns and the perception of nations by audiences—or nation brands. We demonstrate how the model can be used to analyze the digital communication...
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