In: Studies in communication sciences, 2009, vol. 9, no. 2, p. 59-78
This paper considers argumentation in the context of the current economic-financial crisis by focusing on the attempt made by UBS bank to retain stakeholders’ confidence. as a case in point, i analyze a press release through which the bank announces important changes in the Board of Directors. the text includes a clearly argumentative aim: convince stakeholders, in particular clients, to...
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In: Studies in communication sciences, 2008, vol. 8, no. 2, p. 279-302
This paper brings to light the important but insufficiently recognized role played by argumentation in financial activities and, more in particular, in corporate mergers and acquisitions (M&A). This role shows to be crucial in many phases of the M&A process, in particular in the public offer phase, when corporate managers have to convince shareholders of the expediency of the proposed deal but...
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