Refine my results

Firms talk, suppliers walk : analyzing the locus of greenwashing in the blame game and introducing ‘vicarious greenwashing’

Pizzetti, Marta ; Gatti, Lucia ; Seele, Peter

In: Journal of business ethics, 2019, p. 51 p

Greenwashing is a phenomenon that is linked to scandals that often occur at the supply-chain level. Nevertheless, research on this subject remains in its infancy; much more is needed to advance our understanding of stakeholders’ reactions to greenwashing. We propose here a new typology of greenwashing, based on the locus of discrepancy, i.e. the point along the supply-chain where the...

Experimental evidence of unethical gift reconstruction in consumer moral reasoning

Pizzetti, Marta ; Seele, Peter ; Gibbert, Michael

There are empirical evidences that consumers do not walk the talk. Although they express a preference for ethical products, they often consume indifferently. Nonetheless, we know little about the factors that facilitate unethical consumption. This article uses the experimental method to investigate the unethical consumption in the gifting experience context and the impact of psychological...