Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2019.
Virtual Reality wird heutzutage bereits in vielen verschiedenen Branchen angewandt und unterschiedlich eingesetzt. Die Hotellerie könnte aus dieser neuen Technologie ebenfalls einen Nutzen ziehen und ihren Hotelbetrieb auf eine Virtual- Reality-Brille projizieren lassen und auf diese Weise bereits vor einer Buchung mit dem Gast in Kontakt treten oder im besten Falle eine Hotelbuchung...
- (Bruhn & Homburg, 2013) Um sich fortlaufend
weiterentwickeln und dem Unternehmen zu Wachstum verhelfen zu können, muss in Zukunft
auch auf eine externe Orientierung am Kunden gesetzt werden (Hinterhuber & Matzler, 2009)....
- Hinterhuber, H., & Matzler, K. (2009)....
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In: Skeletal Radiology, 2009, vol. 38, no. 1, p. 51-59
- Rossi C, Boss A, Lindig TM, Martirosian P, Steidle G, Maetzler
W, et al....
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Thèse de doctorat : Université de Fribourg, 2020.
- Importantly, the risk- reducing
effect of brand loyalty may be attenuated or even completely eroded when the target
brand is not available at the point of purchase (Matzler et al., 2008)....
- The extant literature has conceptualized brand loyalty predominantly as a
risk- reducing strategy (Matzler et al., 2008; Mitchell and Boustani, 1993; Verhage et
al., 1990)....
- Matzler, K., Grabner-Kräuter, S., Bidmon, S., 2008....
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(Working Papers SES ; 501)
Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...
- A presence of both cognitive and emotional aspects can be observed in
some studies, such as Chaudhuri (1997) and Matzler et al. (2008)....
- Importantly, the riskreducing effect of brand loyalty may be attenuated or even completely eroded when the target
brand is not available at the point of purchase (Matzler et al., 2008)....
- The extant literature has conceptualized brand loyalty predominantly as a riskreducing strategy (Matzler et al., 2008; Mitchell and Boustani, 1993; Verhage et al., 1990)....
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In: Applied Physics B, 2004, vol. 79, no. 6, p. 775-782
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In: Earth Surface Processes and Landforms, 2014, p. -
Differential SAR Interferometry (DInSAR) is a technique that can be used to detect and characterize slope movements. It is investigated here as a tool for establishing a detailed overview of complex slope movements at a regional scale in an Alpine context. This paper gives specific recommendations to use and to understand DInSAR signals in mountainous areas located above the tree line, excluding...
- Strozzi T, Wegmuller U, Matzler C. 1999....
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In: Verbands-Management, 2017, vol. 43, no. 1, p. 36-46
Mitglieder zu finden und an sich zu binden stellt für viele Wirtschaftsverbände aktuell eine grosse Herausforderung dar. Auf Basis der Resultate mehrerer Mitgliederbefragungen zeigt nachfolgender Beitrag auf, was Firmen motiviert, einem Verband beizutreten und wie sich dieser optimal aufstellen kann, um seine Mitglieder an sich zu binden.
- In: Matzler, K., Pechlaner, H. &
Renzl, B....
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Thèse de doctorat : Université de Fribourg, 2017.
- In: Matzler, K., Pechlaner, H. & Renzl, B....
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In: Journal of Infrared, Millimeter, and Terahertz Waves, 2014, vol. 35, no. 2, p. 218-241
- Mätzler & D....
- Mätzler, N....
- Mätzler, A....
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In: Neuroscience, 2006, vol. 142, no. 1, p. 97-105
The Ca²⁺-binding proteins parvalbumin (PV) and calbindin D-28k (CB) are key players in the intracellular Ca²⁺-buffering in specific cells including neurons and have profound effects on spatiotemporal aspects of Ca²⁺ transients. The previously observed increase in mitochondrial volume density in fast-twitch muscle of PV−/− mice is viewed as a specific compensation mechanism to...
- Cerebella were dissected and a soluble and particulate fraction was prepared as described (Maetzler et al., 2004)....
- The ectopic expression of PV in transgenic mice (Van Den Bosch et al., 2002) decreases the mitochondria volume density in striatal neurons (Maetzler et al., 2004), a neuron population with a very low percentage of neurons with endogenous PV expression in WT mice....
- Maetzler W, Nitsch C, Bendfeldt K, Racay P, Vollenweider F, Schwaller B (2004) Ectopic parvalbumin expression in mouse forebrain neurons increases excitotoxic injury provoked by ibotenic acid injection into the striatum....
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