Haute école de gestion de Genève

The industry of microbreweries in the canton of Geneva : what are the current challenges faced by microbreweries in the market of Geneva and who are their customers ?

Cochard, David ; Milet, Emmanuel (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 54.

Switzerland is the country with the highest number of breweries per capita in the world (Genillard, 2018). In 2019, the number of microbreweries is around 1000. However, it has not always been the case that Switzerland was the leading country in terms of number of microbreweries. Indeed, in 1990, there were only 32 microbreweries in Switzerland. This phenomenon is something recent and even if the...

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2 Cochard, David