Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 48.
In todays’ fast changing World, organizations’ leaders must be quick to react and adapt to the evolution of society. Because of this fast-paced society, leaders have to take into account the arrival of new generations that come with new mentalities. However, how well matches the conventional manner to lead with the new generations? This report has for objective to explore, understand and...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 65.
The Bachelor Project explores the beauty industry, analyses the major makeup brands on the market and studies the Generation Z as a consumer. High-end makeup brands are facing gaps in reaching the Generation Z, and since it is about to become the biggest global consumer, there is a need to understand and suit this generation’s sense of beauty. The objective is to identify the efforts several...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 49.
This thorough study in consumer insights about millennials and the apparel industry aims at understanding what is going on in their minds and to which extent theories established by researchers and scholars are reflective of their loyalty towards brands. The literature review will give you, readers, the palette of the branding concepts which are complex, and these ones’ goal is to group unique...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2017 ; TDIBM 25.
The market for luxury handbags has considerably changed over the last 20 years. It is our hypothesis here that the market of luxury handbags has gone through a phenomenon of democratization. Focusing on the city of Geneva, the present thesis wants to demonstrate that luxury handbags have become more common in the last 20 years. What are the reasons that led to this phenomenon? What is the point...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 97.
The fashion industry is one of the most polluting industries in the world (McFall- Johnsen, 2019). Simultaneously the industry is extremely lucrative; the business dedicated to the sale of clothing is worth around $ 1.3 trillion globally in 2016 and is forecasted to reach $1.6 trillion in value in 2020 (Sheng, 2017). The global demand for clothing is growing rapidly and therefore, there is a...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 104.
The aim of research paper was to explore the current antibiotic distribution system in Switzerland, as well as all the important players of this complex industry. In order to better understand how this industry functions. It is important to get a big picture by understanding the implication of pharmaceutical companies, health insurance companies, hospitals, doctors, pharmacies and drugstores, and...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 39.
The internet has evolved in a drastic and rapid way over the approximately past 55 years. Nowadays, with all these social media platforms and online tools, teenagers are spending more and more time on their computers or other devices, and are constantly connected with their friends in a virtual world created by these social media. It is estimated that up to 9 hours a day are spent on social media...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 42.
Childcare aims at providing a high-quality care of the children, allowing the parents to better reconcile professional and personal life. Childcare institutions are expected to choose their educational program in a manner that it helps the child to develop emotional, social, cognitive and physical skills. Theory proves that a high-quality childcare has a positive impact on the child’s...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 45.
Marketing is about “creating customer value and relationships” (Kotler, Armstrong 2014, p. 16). However, this reality has changed over the years especially since the shift towards digital. New tools and influences appeared, therefore impacting the consumers shopping habits. Moreover, consumers today have a much wider choice to pick from and many purchasing possibilities. What about the...
|
Mémoire de bachelor : Haute école de gestion de Genève, 2020 ; TDIBM 80.
This research aims at understanding why are Millennials’ a labeled generation, what are their characteristics and how can Leaders motivate as well as retain them. To do so, theories and studies are explored to see to which extend theory confirms what is observed in practice. The literature review attempts to share a storyline with the readers. The research covers various topics, from the...
|