In: European Journal of International Management (EJIM), 2018, vol. 12, no. 4, p. 472-500
This cross-country study investigates the antecedents and outcomes of corporate social and environmental responsibility (CSER) practices. Based on institutional theory and stakeholder theory we conducted an empirical study among 519 firms in Denmark, Germany, and the Netherlands. We found evidence supporting a significant positive relationship between stakeholder pressures, CSER practices,...
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In: European Review of Service Economics and Management / Revue européenne d’économie et management des services, 2018, vol. 2, no. 6, p. 51-75
La captivité des clients modifie leur perception de la qualité de service et amplifie leurs réactions. Cette étude teste empiriquement les effets du sentiment affectif négatif de clients captifs et de leur insatisfaction liée à des prix perçus comme trop élevés sur la perception de la qualité de service, l’insatisfaction et le bouche-à-oreille. Les résultats montrent que la...
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In: European Journal of Innovation Management, 2003, vol. 6, no. 1, p. 48-63
Many new products are based on new technologies, which may in turn be based on new scientific discoveries. The extant literature on new product development has focused on how a firm may successfully commercialize new products. There is a corporate cost associated with new product failure, which extends beyond the final product-manufacturing corporation to all the parties involved in the...
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In: Journal of Service Research, 2001, vol. 4, no. 2, p. 118-129
Some recent studies have shown that culture influences how consumers perceive service quality. Others have shown the relationship between perceived service quality and behavioral intentions. In this article, the authors study how culture influences behavioral intentions toward services on the basis of services marketing and cross-cultural psychology literature. They tested and found that...
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(Working Papers SES ; 501)
Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...
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(Working Papers SES ; 476)
Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the...
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(Working Papers SES ; 461)
Despite an increasing number of publications on cultural intelligence (CQ), the operationalization and conceptualization of this construct demand further attention. In this replication study among 308 experienced overseas Chinese respondents, a two-dimensional structure seems to better represent the data than the original four-dimensional CQ scale. The results of the analysis identify two new...
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In: Journal of Research in Personality, 2007, vol. 41, no. 4, p. 820-840
Schwartz’s value system (SVS) has been widely used in diVerent disciplines (e.g., psychology, management, and marketing). Although the value structure seems to be validated when data are analyzed through multidimensional scaling, we show that the quasi-circumplex structure of human values is not supported when conWrmatory analysis approaches (e.g., CIRCUM and constrained conWrmatory factor...
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In: Journal of Strategy and Management, 2008, vol. 1, no. 1, p. 15-40
Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter’s competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/approach – In the marketing technology industry the authors classify resource configurations...
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In: Service Business, 2007, vol. 1, p. 93-117
This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual...
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