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Université de Fribourg

The Influence of Product Aesthetics and Usability over the Course of Time: A Longitudinal Field Experiment

Sonderegger, Andreas ; Zbinden, Gerold ; Uebelbacher, Andreas ; Sauer, Juergen

A longitudinal field experiment was carried out over a period of two weeks to examine the influence of product aesthetics and inherent product usability. A 2 x 2 x 3 mixed design was used in the study, with product aesthetics (high / low) and usability (high / low) being manipulated as between-subjects variables and exposure time as a repeated-measures variable (3 levels). A sample of 60 mobile...