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Communication management 2.0 : The development of three socio-cognitive models for brand page usage

Ingenhoff, Diana ; Ruehl, Christopher Hendrik

In: Journal of Communication Management, 2017, vol. 21, no. 2, p. 170-185

Purpose – The purpose of this paper is to investigate how and why individuals use corporate pages on Facebook with the aim of developing a usage-specific inventory of incentive factors which describe brand page utilization for consumption, participation and production behavior. Design/methodology/approach – A combined perspective of uses-and-gratifications (U&G) and social cognitive theory...

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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

Ruehl, Christopher Hendrik ; Ingenhoff, Diana

In: Journal of communication management, 2015, vol. 19, no. 3, p. 288-302

Purpose – Over the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these profile pages has not kept pace. The paper aims to discuss these issues. Design/methodology/approach – The study applies a combined perspective of uses-andgratifications (U&G) and social cognitive theory...

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