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The rehabilitation of the “nation variable” : links between corporate communications and the cultural context in five countries

Hoffmann, Jochen ; Röttger, Ulrike ; Ingenhoff, Diana ; Hamidati, Anis

In: Corporate communications: an international journal, 2015, vol. 20, no. 4, p. 483-499

Purpose – Despite an impressive body of international research, there is a lack of empirical evidence describing the ways in which organisational environments influence the practices of corporate communications (CC). A cross-cultural survey in five countries contributes to closing this research gap. The paper aims to discuss this issue. Design/methodology/approach – What makes the research...