Haute école de gestion de Genève

Video and course content discussion on Massive Open Online Courses : an exploratory research

Dubosson, Magali ; Broillet, Alexandra ; Emad, Sabine ; Kampf, Constance

In: Proceedings of International Professional Communication Conference (IEEE IPCC), Pittsburg, USA, 13-15 october 2014.

This paper deals with the ways in which Massive Open Online Courses (MOOC) participants use course related forums and the contribution of those forums to the learning experience of their virtual students. We focused on the comparison between, on one hand, video content provided by the course organizers and on the other hand, the content provided by user discussions in the forums. Our methodology...

Haute école de gestion de Genève

“What and how do we learn from LinkedIn forums?” An exploratory investigation

Emad, Sabine ; Kampf, Constance ; Broillet, Alexandra

In: Proceedings of International Professional Communication Conference (IEEE IPCC), Pittsburg, USA, 13-15 october 2014

This study examines several academic and professional LinkedIn forums, and using a grounded theory perspective, observes three key lifelong learning interactions for participants—a) problem solving through shared learning and helping processes,” b) a technical features learning center for learning new interfaces and features, and c) social networking. These three interactions offer a...

Haute école de gestion de Genève

The use of built-in digital backchannels in professional communication within academic conferences in virtual worlds : A comparison with the use of Twitter in real life conferences

Emad, Sabine ; Broillet, Alexandra

In: Proceedings of International Professional Communication Conference (IEEE IPCC), Pittsburg, USA, 13-15 october 2014.

This paper deals with the use of built-in digital backchannels within academic conferences in three dimensional virtual worlds (VW) and combines qualitative and quantitative methods to answer the following research questions: does the use of built-in digital backchannels enhance communication, collaboration and knowledge expansion amongst participants in professional communication academic...

Haute école de gestion de Genève

Reception by members of the audience of the information presented during professional communications and academic conferences in virtual worlds

Emad, Sabine: Haute école de gestion de Genève ; Broillet, Alexandra

In: proceedings of Conference IEEE IPCC, 2013, Vancouver, Canada, July 15-17

This paper deals with the use of Virtual Worlds as a Conference Communication tool and the reception by members of the audience, of the information presented during these Professional Communication meetings. Because of their ability to allow time and cost effective participation of professionals or academics from many countries, Virtual worlds are often used as Social Professional Communication...

Haute école de gestion de Genève

Service design needs for luxury e-commerce : an empirical study

Broillet, Alexandra ; Dubosson, Magali ; Varone, Sacha

In: Proceedings of the 2009 IEEE/INFORMS International Conference on Service Operations, Logistics and Informatics, 2009, p. 244-248

Nowadays, we are just in the launching phase of luxury e-business, it is not clear whether it should be served with a luxury service from a physical shop, or not. Do consumers especially wish a pre- and after-sales service which is taken in charge by a physical shop while buying on the official luxury Website? After the opinion of luxury bloggers, we do know that there is a need for luxury...

Haute école de gestion de Genève

An Internet based distribution strategy of luxury products and services grounded on qualitative Web discourse analysis

Broillet, Alexandra ; Dubosson, Magali ; Trabichet, Jean-Philippe

In: Proceedings of the IEEE International Professional Communication Conference, 13-16 July 2008, Montréal, 2008, p. 1-7

Haute école de gestion de Genève

Luxury e-services at the pre- and after-sales stages of the decision making process : watch, car, art and travel blog analysis : Cahier de recherche

Broillet, Alexandra ; Dubosson, Magali

Needs and expectations of customers in pre- and after-sales stages in the e-commerce purchase process in the luxury products sector are not well known and defined. We were interested in discovering the opinions of customers concerning the role of internet in the pre- and after-sales stages of the purchasing process in this industry. As we are just at the beginning of the e-commerce area in the...

Haute école de gestion de Genève

Analyzing web 2.0 Internet users in order to drive innovation in distribution strategy of luxury watches : a netnography analysis : Cahier de recherche

Broillet, Alexandra ; Dubosson, Magali

While luxury watch industry is discussing whether to allow some distributors selling on the WEB 1.0, Internet users are gathering into communities on the WEB 2.0. Watch companies do not really believe in the necessity of being on the Internet in order to meet their customers. On the contrary, we assumed that luxury watches customers are heavy Internet users and are prone to buy over the Net. In...