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Haute école de gestion de Genève

What can be considered fair marketing in the fashion industry? : Building a green and fair consumer rating scheme for garment brands

Jufer, Lucie ; Maeder, Eric (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2018 ; TDIBM 37.

The object of this paper is to tackle the issues that are linked to the unsustainability of today’s garment industry. The externalities that arise from this industry –that are known to harm the environment and its inhabitants– are largely talked about today. Whether it be by society, non-governmental organisations, regulatory bodies or companies involved in these destructive practices. Even...