Thèse de doctorat : Università della Svizzera italiana, 2005 ; 2005COM001.
This thesis aims to discover the motivations leading a company to communicate through humour. Humour is seen as a language in order to understand where, how and when it is usefully used. After an historical and philosophical introduction (Chapter 2), whose purpose is to show the most important schools of thought which developed over the centuries (and sometimes also overlapped) to explain the...
|