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Université de Fribourg

Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach

Arifine, Ghizlane ; Felix, Reto ; Furrer, Olivier

(Working Papers SES ; 501)

Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...

Università della Svizzera italiana

Empowering minority voices

Sabiescu, Amalia Georgiana ; Paolini, Paolo (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2013 ; 2013COM007.

Minority cultures have a history of voicelessness. If in the past lack of voice was conditioned by dominating majority groups and discriminating social structures, at present this needs to be seen in relation to the unequal distribution of tools and platforms that can enable expression, communication, and participation in the public sphere of discourse. The growing importance and ubiquity of...

2 results 1