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Haute école de gestion de Genève

Implementation of smart contract in the Liquefied Natural Gas trade

Sananes, Gary ; Piller, Robert (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 61.

In this Bachelor thesis, we will study all the key aspects for the implementation of a smart contract for a Liquified Natural Gas (LNG) trade. As starting point, a brief introduction about LNG is written to realise the specificities of the commodity traded. Then, smart contracts will be presented as well as its fundamental goal and the key concerns about how English law is regulating them....

Haute école de gestion de Genève

Synergies in Mergers & Acquisitions : a comparative sectoral analysis

Öztürk, Aysenur ; Esposito-Cano, Antoinette (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 60.

Synergies or rather the non-achievement of synergies has been the major reason for many failures with regard to mergers and acquisitions. Though success does exist in certain sectors. This brings me to the research question of this thesis: Synergies achieved in the Pharmaceutical and Beauty–Personal Care sectors: Illusion or Real Value Creation? The principal purpose of this research study is...

Haute école de gestion de Genève

Analysis and recommendations for the communication’s strategy and channels of CHIC

Lécureux, Giulia ; Montandon, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 59.

The 2019 edition of the China Hardware Innovation Camp (CHIC), in which the author is representing the Geneva School of Business Administration, has seen a growth in the number of teams which raised managerial and promotional questions. The importance to address the communication side of CHIC has grown since the ultimate objective of its founders, Marc Laperrouza and Marius Aeberli, is to scale...

Haute école de gestion de Genève

Towards a removal of the rental value coupled with the abrogation of parallel tax deductions : what is at stake ?

Garcia Orgueira, Ivan ; Courbage, Christophe (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 58.

No one can question the critical role that the real estate market represents for its economy, either by its size or its particularities. In Switzerland, the current tax system requires all property owners to pay a tax on the rental value, a fictitious taxable income that is calculated according to the potential income that the landlord could have generated if he rented his property to a third...

Haute école de gestion de Genève

Humanitarian project : the implementation of charity boxes in Antananarivo, Madagascar

Dutoit, Axelle ; Laforêt, Aurélie (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 57.

The situation in Madagascar is critical, with an annual GDP of 448 USD per citizen in 2017, the country suffers from political uncertainty, corruption, illness, a poor education system and many other factors that make it one of the poorest country in the world. The country represents a challenging environment to operate in. However, with a good support from local politicians, a deep analysis of...

Haute école de gestion de Genève

The perception of entomophagy in Geneva and the opportunity for business

Da Silva Ferraz, Sara ; Depetris-Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 56.

Edible insects for human consumption have been legalised in Switzerland in May 2017. The United Nations believe that entomophagy should be exploited as the food of the future. Since commercialisation of bugs is quite new in the county and the market is still a niche, there may be great businesses opportunities to explore. This research provides an analysis of the perception of entomophagy and how...

Haute école de gestion de Genève

What differences exist between Lavaux’s perception and its promoted image, and how can the promotion be adjusted to ensure consistency and improve the knowledge of the area?

Crot, Céline ; Depetris-Chauvin, Nicolas (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 55.

Lavaux, the Swiss vineyard which has been part of the UNESCO World Heritage List since 2007, is renowned for its terrace vineyards, its traditions, its breath-taking views on the Geneva Lake, and its unique landscape configuration. The purpose of this report is to provide an in-depth analysis of the perception and behaviour of the public towards Lavaux, and to compare them with the promotion of...

Haute école de gestion de Genève

The industry of microbreweries in the canton of Geneva : what are the current challenges faced by microbreweries in the market of Geneva and who are their customers ?

Cochard, David ; Milet, Emmanuel (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 54.

Switzerland is the country with the highest number of breweries per capita in the world (Genillard, 2018). In 2019, the number of microbreweries is around 1000. However, it has not always been the case that Switzerland was the leading country in terms of number of microbreweries. Indeed, in 1990, there were only 32 microbreweries in Switzerland. This phenomenon is something recent and even if the...

Haute école de gestion de Genève

The impact of Social Media Influencer’s (SMI) on the buying decisions of Generation Y

Chowdhury, Ruhi Farzana ; Miller, Caroline (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 53.

This research aims to analyse how social media influencers on Instagram influence the purchasing decision of Millennial consumers in the luxury watch industry in Swiss Romandie. The first part of this project discusses different elements surrounding influencer marketing and Millennial’s online buying behaviour. The second part investigates Millennials’ presence on social media and their...

Haute école de gestion de Genève

Perception of millennials toward humanitarian organisations : how millennials perceive international humanitarian organisations, their marketing methods and how does it impact their donations?

Chédel, Elisa ; Laforêt, Aurélie (Dir.)

Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 52.

Enterprises put special attention into communication and marketing. These two aspects are continuously evolving, transforming and adapting to better reach the expectations of a potential buyer. Especially for humanitarian organisations, there is no item to sell but the customer, in this instance: the donor needs to be understood in order to, again, not make a purchase but donate money. On the one...