In: European Review of Service Economics and Management / Revue européenne d’économie et management des services, 2018, vol. 2, no. 6, p. 51-75
La captivité des clients modifie leur perception de la qualité de service et amplifie leurs réactions. Cette étude teste empiriquement les effets du sentiment affectif négatif de clients captifs et de leur insatisfaction liée à des prix perçus comme trop élevés sur la perception de la qualité de service, l’insatisfaction et le bouche-à-oreille. Les résultats montrent que la...
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Mémoire de master : Haute école de gestion de Genève, 2020 ; MASID 103.
Les transports publics genevois (tpg) sont les héritiers de plus d’un siècle d’histoire de la mobilité à Genève et succèdent à de nombreuses compagnies privées. Devenue régie publique en 1977, l’entreprise possède de nombreuses archives, mais ne s’est dotée d’une archiviste qu’à partir de 2013. Ce travail de Master, mandaté par les tpg, aborde ainsi la question de la...
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Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 65.
The Bachelor Project explores the beauty industry, analyses the major makeup brands on the market and studies the Generation Z as a consumer. High-end makeup brands are facing gaps in reaching the Generation Z, and since it is about to become the biggest global consumer, there is a need to understand and suit this generation’s sense of beauty. The objective is to identify the efforts several...
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Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 62.
Japanese Whisky has seen a tremendous jump in popularity in the recent years. Collecting numerous rewards in the first years of the new century, made the spirit coming from the country of the rising sun extremely sought after. So much so that the distilleries in Japan could not keep up with the fast-growing demand coming from outside of the land. Being between a rock and a hard place, they had to...
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Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 56.
Edible insects for human consumption have been legalised in Switzerland in May 2017. The United Nations believe that entomophagy should be exploited as the food of the future. Since commercialisation of bugs is quite new in the county and the market is still a niche, there may be great businesses opportunities to explore. This research provides an analysis of the perception of entomophagy and how...
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Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 53.
This research aims to analyse how social media influencers on Instagram influence the purchasing decision of Millennial consumers in the luxury watch industry in Swiss Romandie. The first part of this project discusses different elements surrounding influencer marketing and Millennial’s online buying behaviour. The second part investigates Millennials’ presence on social media and their...
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Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 52.
Enterprises put special attention into communication and marketing. These two aspects are continuously evolving, transforming and adapting to better reach the expectations of a potential buyer. Especially for humanitarian organisations, there is no item to sell but the customer, in this instance: the donor needs to be understood in order to, again, not make a purchase but donate money. On the one...
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Mémoire de bachelor : Haute école de gestion de Genève, 2019 ; TDIBM 49.
This thorough study in consumer insights about millennials and the apparel industry aims at understanding what is going on in their minds and to which extent theories established by researchers and scholars are reflective of their loyalty towards brands. The literature review will give you, readers, the palette of the branding concepts which are complex, and these ones’ goal is to group unique...
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In: Environmental Conservation, 2009, vol. 36, no. 2, p. 139-148
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Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2015.
Ce travail de bachelor consiste à créer une offre touristique éthique et communautaire construite autour de l’éléphant. Cette offre a été élaborée de toutes pièces afin de bénéficier au maximum aux villageois du lieu d’implantation du projet. Les buts de l’offre sont multiples et visent par exemple à proposer aux visiteurs une expérience ludique et éducative,...
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