Università della Svizzera italiana

Strategic uses of Facebook in Zika outbreak communication : implications for the crisis and emergency risk communication model

Lwin, May O. ; Lu, Jiahui ; Sheldenkar, Anita ; Schulz, Peter J.

In: International journal of environmental research and public health, 2018, vol. 15, no. 9, p. 1974

While social media has been increasingly used for communication of infectious disease outbreaks, little is known about how social media can improve strategic communication across various stages of the health crisis. The Crisis and Emergency Risk Communication Model (Reynolds CERC) outlines strategies across different crisis phases and can guide crisis communication on social...

Consortium of Swiss Academic Libraries

Social media in public health: is it used and is it useful?

Tonia, Thomy

In: International Journal of Public Health, 2014, vol. 59, no. 6, p. 889-891

Università della Svizzera italiana

Tracking public opinion on social media

Giachanou, Anastasia ; Crestani, Fabio (Dir.)

Thèse de doctorat : Università della Svizzera italiana, 2018 ; 2018INFO016.

The increasing popularity of social media has changed the web from a static repository of information into a dynamic forum with continuously changing information. Social media platforms has given the capability to people expressing and sharing their thoughts and opinions on the web in a very simple way. The so-called User Generated Content is a good source of users opinion and mining it can be...

Université de Fribourg

Communication management 2.0 : The development of three socio-cognitive models for brand page usage

Ingenhoff, Diana ; Ruehl, Christopher Hendrik

In: Journal of Communication Management, 2017, vol. 21, no. 2, p. 170-185

Purpose – The purpose of this paper is to investigate how and why individuals use corporate pages on Facebook with the aim of developing a usage-specific inventory of incentive factors which describe brand page utilization for consumption, participation and production behavior. Design/methodology/approach – A combined perspective of uses-and-gratifications (U&G) and social cognitive theory...

Université de Fribourg

Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

Ruehl, Christopher Hendrik ; Ingenhoff, Diana

In: Journal of communication management, 2015, vol. 19, no. 3, p. 288-302

Purpose – Over the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these profile pages has not kept pace. The paper aims to discuss these issues. Design/methodology/approach – The study applies a combined perspective of uses-andgratifications (U&G) and social cognitive theory...