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Haute Ecole de Gestion & Tourisme

How is the usage of video marketing for different players in the tourism industry in the alpine regions of Switzerland ; and how do they compare to their competitors in France, Austria and Italy?

Zouaoui, Malika ; Schegg, Roland (Dir.)

Mémoire de bachelor : Haute Ecole de Gestion & Tourisme, 2019.

This study examines the different approaches toward video marketing by the DMOs in Austria, France and Italy and compares them with the video marketing done by Swiss DMOs and hotels. 100 samples have been analysed according to predefined criteria. The information shared in this paper can help Swiss DMOs and hotels to understand how they compare to their competitors in terms of video ...