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    Università della Svizzera italiana

    Teaching intercultural negotiation and communication skills : an international experiment

    Poncini, Gina ; Charles, Mirjaliisa

    This paper reports on the initial phase of an international teaching experiment involving the use of videoconferencing for the teaching of intercultural business communication and negotiation skills. The experiment has the following aims: (a) to give insight into how students from different cultures operate in nearly identical situations, (b) to give students exposure to intercultural...

    Università della Svizzera italiana

    Exploring common ground in multilingual brochures for mountain areas in Lombardy, Italy

    Poncini, Gina

    With growing numbers of tourists representing a range of cultural backgrounds and with English taking on the role of a global language, English-language texts in multilingual and bilingual promotional materials - in this case those available in the Italian Alps - are often read by a multicultural audience. Even if one or two "English speaking cultures" are considered prime targets, the readership...

    Università della Svizzera italiana

    Exploring the image of new world wine producers : website texts for wineries in Australia and New Zealand

    Poncini, Gina

    This article reports on a study investigating websites and brochures for wineries and wine regions in Australia and New Zealand. It is part of a wider study1 investigating written texts and intercultural interactions, mainly in English, with data originating in the food and wine industry in different countries, including Italy, the U.S., Australia, and New Zealand. The present article focuses on...