Université de Fribourg

Corporate Diplomacy and Political CSR: Similarities, Differences and Theoretical Implications

Ingenhoff, Diana ; Marschlich, Sarah

In: Public Relations Review 45(2), 348-371

The purpose of this study is to systematically review the body of knowledge on corporate diplomacy (CD) and political corporate social responsibility (PCSR) in journals from the fields of public relations, public diplomacy, general management and business ethics. By applying an interdisciplinary approach our study aims to (1) examine what definitions of CD and PCSR exist, (2) explore what...