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A Model of Response Strategies in Strategic Alliances : A PLS Analysis of a Circumplex Structure

Furrer, Olivier ; Tjemkes, Brian ; Henseler, Jörg

In: Long Range Planning, 2012, vol. 45, no. 5-6, p. 424-450

The few studies investigating partners’ response behavior in strategic alliances often fail to provide empirical support for a large proportion of the relationships they hypothesized. This discrepancy between theory and empirical findings could be attributed to a misconceptualization of response strategies as independent from each other. Indeed, response strategies could be better...