Université de Fribourg

Dynamic capabilities to match multiple product generations and market rhythm

Dacko, Scott G. ; Liu, Ben S ; Sudharshan, D. ; Furrer, Olivier ; Nijmegen School of Management, Radboud University Nijmegen, Nijmegen ; The Netherlands

In: European Journal of Innovation, 2008, vol. 11, no. 4, p. 441-471

Purpose : The purpose of this paper is to provide greater insights to managers seeking to time properly the launches of innovative new products (NPs) across multiple generations. This paper aims to address the rhythm matching problem by developing a typology and a conceptual framework of the interaction between a firm’s technological readiness to launch NPs and a market’s receptivity in...