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Université de Fribourg

Response Strategies in an International Strategic Alliance Experimental Context : cross-country differences

Tjemkes, Brian V. ; Furrer, Olivier ; Adolfs, Koen ; Aydinlik

In: Journal of International Management, 2012, vol. 18, no. 1, p. 66-84

International strategic alliances have grown increasingly popular in recent decades, yet their failure rate is extremely high. Poor management of adverse situations contributes significantly to such high failure rates. Moreover, the international environments in which international strategic alliances operate exacerbate the adverse situations and make their management more critical. However,...