(Working Papers SES ; 501)
Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...
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(Working Papers SES ; 476)
Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework for the...
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(Working Papers SES ; 461)
Despite an increasing number of publications on cultural intelligence (CQ), the operationalization and conceptualization of this construct demand further attention. In this replication study among 308 experienced overseas Chinese respondents, a two-dimensional structure seems to better represent the data than the original four-dimensional CQ scale. The results of the analysis identify two new...
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In: Journal of Research in Personality, 2007, vol. 41, no. 4, p. 820-840
Schwartz’s value system (SVS) has been widely used in diVerent disciplines (e.g., psychology, management, and marketing). Although the value structure seems to be validated when data are analyzed through multidimensional scaling, we show that the quasi-circumplex structure of human values is not supported when conWrmatory analysis approaches (e.g., CIRCUM and constrained conWrmatory factor...
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In: Journal of Strategy and Management, 2008, vol. 1, no. 1, p. 15-40
Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter’s competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/approach – In the marketing technology industry the authors classify resource configurations...
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In: Service Business, 2007, vol. 1, p. 93-117
This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual...
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In: Revue économique et sociale, 2008, vol. 66, no. 1, p. 33-50
Différents groupes de parties prenantes attendent des entreprises qu’elles jouent un rôle plus important dans la résolution des problèmes sociaux et environnementaux actuels. Gérer leurs responsabilités et leurs relations avec les groupes de parties prenantes est de plus en plus important pour les entreprises. Cependant, les études existantes ne donnent que des réponses limitées...
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In: Revue française du marketing, 2001, vol. 181, p. 81-96
Nous proposons dans cet article un modèle selon lequel les attentes des consommateurs en matière de qualité de service varient en fonction de facteurs culturels. Les relations entre les dimensions de la culture et celles de la qualité de service mises en évidence sont ensuite utilisées pour calculer un indice culturel de la qualité de service.
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In: Journal of Business Ethics, 2011, vol. 98, no. 3, p. 391-406
This study focuses on the differences in the perception of business ethics across two groups of management students from France and Romania (n = 220). Data was collected via the ATBEQ to measure preferences for three business philosophies: Machiavellianism, Social Darwinism, and Moral Objectivism. The results show that Romanian students present more favorable attitudes toward Machiavellianism...
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(Working Papers SES ; 446)
Performance is the lifeblood of a firm's management. Performance itself depends on the adaptation of strategy, based on learning and the environment. An important way that firms adapt their strategy is through imitation or mimetic isomorphism. Imitation implies a referent for such adaptations. This article seeks to determine who or what should serve as that referent. Accordingly, this research...
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