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Université de Fribourg

Multi-brand loyalty in consumer markets : a qualitatively-driven mixed methods approach

Arifine, Ghizlane ; Felix, Reto ; Furrer, Olivier

(Working Papers SES ; 501)

Purpose—Although multi-brand loyalty (MBL) in consumer markets has been identified in previous brand loyalty research, empirical studies have not yet explored the facets of its different types. This article seeks a deeper understanding of MBL by investigating its different types and facets. Design/methodology/approach—This study uses a sequential, qualitatively-driven mixed method design...

Université de Fribourg

Management Students’ Attitudes Toward Business Ethics : A Comparison Between France and Romania

Bageac, Daniel. ; Furrer, Olivier ; Reynaud, Emmanuelle

In: Journal of Business Ethics, 2011, vol. 98, no. 3, p. 391–406

This study focuses on the differences in the perception of business ethics across two groups of management students from France and Romania (n = 220). Data was collected via the ATBEQ to measure preferences for three business philosophies: Machiavellianism, Social Darwinism, and Moral Objectivism. The results show that Romanian students present more favorable attitudes toward Machiavellianism...

Université de Fribourg

Measuring cultural intelligence: a new test of the CQ scale

Bücker, Joost‏ J.L.E. ; Furrer, Olivier ; Lin, Yanyan

(Working Papers SES ; 461)

Despite an increasing number of publications on cultural intelligence (CQ), the operationalization and conceptualization of this construct demand further attention. In this replication study among 308 experienced overseas Chinese respondents, a two-dimensional structure seems to better represent the data than the original four-dimensional CQ scale. The results of the analysis identify two new...

Université de Fribourg

Dynamic capabilities to match multiple product generations and market rhythm

Dacko, Scott G. ; Liu, Ben S ; Sudharshan, D. ; Furrer, Olivier ; Nijmegen School of Management, Radboud University Nijmegen, Nijmegen ; The Netherlands

In: European Journal of Innovation, 2008, vol. 11, no. 4, p. 441-471

Purpose : The purpose of this paper is to provide greater insights to managers seeking to time properly the launches of innovative new products (NPs) across multiple generations. This paper aims to address the rhythm matching problem by developing a typology and a conceptual framework of the interaction between a firm’s technological readiness to launch NPs and a market’s receptivity in...

Université de Fribourg

Responding to Adverse Situations within Exchange Relationships : The Cross-Cultural Validity of a Circumplex Model

Furrer, Olivier ; Tjemkes, Brian V. ; Aydinlik, Arzu Ülgen ; Donmez, Dilek ; Adolfs, Koen

In: Journal of cross-cultural psychology, 2012, vol. 43, no. 6, p. 943-966

When faced with adverse situations in exchange relationships, the people involved are required to respond. Response strategies are reactions to such adverse situations and represent cognitive schemata organized in an integrated structure forming a mental map. Extant response strategy research implicitly assumes that the content and internal structure of response strategies is universal, but with...

Université de Fribourg

Attitudes toward Corporate Responsibilities in Western Europe and in Central And East Europe

Furrer, Olivier ; Egri, Carolyn P. ; Ralston, David A. ; Danis, Wade M. ; Reynaud, Emmanuelle ; Naoumova, Irina ; Molteni, Mario ; Starkus, Arunas ; Darder,Lecturer Fidel León ; Dabic, Marina ; Furrer-Perrinjaquet, Amandine

In: Management International Review, 2010, vol. 50, no. 3, p. 379-398

This study investigated the attitudes toward social, economic, and environmental corporate responsibilities of 3064 current managers and business students in 8 European countries. Participants in Western European countries had significantly different perspectives on the importance of these corporate responsibilities (CR) than those in Central and East European countries. Within each country,...

Université de Fribourg

Segmenter le marché européen des services : une approche culturelle

Furrer, Olivier ; Sudharshan D.

In: Revue française du marketing, 2001, vol. 181, p. 81-96

Nous proposons dans cet article un modèle selon lequel les attentes des consommateurs en matière de qualité de service varient en fonction de facteurs culturels. Les relations entre les dimensions de la culture et celles de la qualité de service mises en évidence sont ensuite utilisées pour calculer un indice culturel de la qualité de service.

Université de Fribourg

Resource Configurations, Generic Strategies, and Firm Performance : Exploring the Parallels Between Resource-Based and Competitive Strategy Theories in a New Industry

Furrer, Olivier ; Sudharshan, D. ; Thomas, Howard ; Alexandre, Maria Tereza

In: Journal of Strategy and Management, 2008, p. 15-40

Purpose – This paper, anchored in the resource-based view of the firm, attempts to develop linkages between firm-level resources, Porter’s competitive strategy space and firm performance and explores them in the context of a new industry – the marketing technology industry. Design/methodology/approach – In the marketing technology industry the authors classify resource configurations...

Université de Fribourg

A Model of Response Strategies in Strategic Alliances : A PLS Analysis of a Circumplex Structure

Furrer, Olivier ; Tjemkes, Brian ; Henseler, Jörg

In: Long Range Planning, 2012, vol. 45, no. 5-6, p. 424-450

The few studies investigating partners’ response behavior in strategic alliances often fail to provide empirical support for a large proportion of the relationships they hypothesized. This discrepancy between theory and empirical findings could be attributed to a misconceptualization of response strategies as independent from each other. Indeed, response strategies could be better...